New cultural and economic models in art. Summary of work
A “stormy” discussion table, Ilaria Bonaccossa tells us in her speech at the return to the audience of the results of the work of the table New cultural and economic models in art, And it could not have been otherwise both because of the number of participants (21 professionals, institutions and companies joined by several people from the audience) and also because of the extreme interest aroused by the issue of the art market and its changes with the arrival of blockchain and NFT at the center of the discussion, a disruptive keyword of the moment that like Metaverso raises perplexity and enthusiasm in equal measure.
Domenico Quaranta’s intervention in the debate was both decisive and clarifying beyond the shocks and spurts of the market, the goal is always to make it work in the service of talent and artists.
The map of the territories of the New Cultural and Economic Models in Art could not otherwise start other than from the Old World of contemporary art, and from there move to new territories where the digital art curator will be called upon to intercept its novelties: it is an opportunity to renew community building among the world of gallerists talent scouting, which is now carried out with very different methods and visions from the “analog” past. The future digital scenario will have to respond to needs quite differently from the current ones, both in terms of future users and in terms of cultural heritage management. Blockchain and NFT have not only profoundly changed the art market but are also challenging the entire system of intellectual and copyright protection.
The Ministry of Cultural Heritage in fact is questioning the future of digital copyright and is transforming some extremely strict laws on the use of images related to cultural heritage, but in the future the issue will affect not only reproductions but all new forms of art.
Finally, this is probably also the time to question and construct the history of the origins of digital art, a task that the nascent National Museum of Digital Art will undertake, seeking to collect its most significant testimonies and works.