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The New Atlas of Digital Art – Immersive Frontiers
Immersive Frontiers, the frontiers of immersiveness: the theme chosen for the sixth The New Atlas of Digital Art 2025 is a call to the international community for two days of sharing, experiences and workshops, a critical exploration of forms of cultural fruition and mediation, entertainment experiences and, of course, art.
THEATER PROGRAM (WORK IN PROGRESS)
Moderators:
- Massimo Cerofolini – Journalist
- Agnese Pietrobon – Writer and XR Production Liaison
THURSDAY JUNE 19
9,30 – 10,00
INSTITUTIONAL GREETINGS
- Maria Grazia Mattei – President and Founder MEET Digital Culture Center
- Patrizia Asproni – Cda Fondazione Cariplo culture sector referent – Milan
- Maria Paola Borgarino – Director National Museum of Digital Art
- Emmanuel Conte – Councillor for Budget, State Property and Extraordinary Housing Plan
- Francesca Caruso – Councillor for Culture Lombardy Region
10.00 – 12.00
SESSION 1 – TECHNOLOGICAL SCENARIOS AND CREATIVE TRENDS
The New Atlas opens with an introductory overview of the theme through inspirational talks on current creative models and trends from a technological and new language perspective. This will be a first session opening the two-day Atlas theme with international comparisons and latest best practices.
- Jeffrey Schnapp -Designer and humanist (Usa)
- Mathieu Gayet – Editorial Director, XR Must (France)
- Hsin-Chien Huang – New Media Artist (Taiwan)
- Sandra Rodriguez – Multidisciplinary Artist, Emergent Media Artist, XR & AI (Québec)
- Stephane Roisin – General Manager Europe & Middle-East, Moment Factory (Québec)
12,30 – 12,45
ARTISTIC INTERLUDE
Gencel Baris – Artist/Creative Director (China)
14,30 – 17.30
SESSION 2 – LIVING CULTURE HERITAGE
The session explores the possibilities of enhancing cultural heritage through digital, imagining and designing new possibilities of access, fruition, sharing. AI, immersiveness, new forms of mediation, expand and innovate cultural offerings by bringing heritage to life, starting with archives.
- Veronika Liebl – Managing Director, Ars Electronica (Austria)
- Rasa Bočyté – Senior Advisor for Research Collaborations at the Netherlands Institute for Sound & Vision (Netherlands)
- Swiss research:
– Marinella Sofia Gkinko – Science Communicator, Laboratory for Experimental Museology (eM+), École Polytechnique Fédérale de Lausanne (EPFL) (Switzerland)
– Giovanni Landi – Founder, XR Design Lead ArchonXR (Switzerland)
- The Scala Milano case
– Donatella Brunazzi – Director, Scala Milano
– Paolo Besana – Scala Milan Archives
- Candice Chenu – Head of digital cultural projects, Fondation Louis Vuitton (France)
- Camille Herody – Deputy CEO, Musée Des Arts Décoratifs (France)
- John Volpato – Creative Director, Ultra (Italy)
- Aram Balian – Managing Director, DoubleA Foundation (Netherlands)
- MEET ARCAIVE
– Mauro Martino – Director, IBM AI Lab (USA)
– Luca Stornaiuolo (Politecnico Milano)
– Maria Grazia Mattei (Meet)
17,30 – 18,00
ARTISTIC INTERLUDE/OPENING
Marc da Costa e Matthiew Niederhauser – Multidisciplinary Artists (USA) – The Golden Key
20,00 – 21,00
EVENING EVENT Immersive Night
Sebastiano Vitale – Managing Director, Flow Production (Italy)
FRIDAY JUNE 20
10,00 – 10,15
MEET Village
- Marco Pizzini – Founder/CEO, Metagate (Italia)
- Kirale – Artist, Infinite Officine (Italia)
10,15 – 12,00
SESSION 3 – IMMERSIVE ECONOMY
This session is dedicated to the world of communication, entertainment and entertainment, as well as to creatives and digital companies, to explore Location-Based Entertainment (LBE) scenarios, new markets and economic models, and the impact of technological evolution on production and distribution processes.
- Ecosystem Québec
– Rachel Parent – Executive Director, Hub Montreal
– Jenny Thibault – Executive Director Society for Arts and Technology – SAT
– Pablo Del Bosco – International Representative – Mutek Montreal
- Agata Di Tommaso – Business Development & Festivals, Diversion (France)
- Luke Kemp – Head of Creative Programming Barbican Immersive Centre (England)
- Alessandro Vaccaro – Creative Director, Balich Wonder Studio (Italy)
- Sebastiano Vitale – Managing Director, Flow Production (Italy)
12,00 – 12,30
Presentation of Atlas 2025
Maria Grazia Mattei
12,30 – 13,00
ARTISTIC CLOSING WITH BAIFF FESTIVAL
Giovanni Balletta, Project Manager (Italy)
